GRVL 2027

Branding

A scalable event branding system for GRVL events, designed to balance local character with series-level consistency across multiple locations and years.

Product	Complete brand identity & design system (logo, palette, guidelines) for Ampler’s e-bikes, website/app and marketing assets
Role	Art Director, Lead Designer
Key Skills	Event identity design, Brand system adaptation, Visual templates, Merchandise concepts
Team	Anna Saar / Solo project/td>
Client	GRVL

The Events

Steamboat Springs, CO, US

A warm, foresty green that echoes the lush, blooming nature of summer in Steamboat Springs.

Lahti, Finland

A saturated blue inspired by the Finnish flag and the brilliant waters of Lahti’s Vesijärvi.

McLaren Vale, Australia

A rich purplish-red, a nod to the renowned vineyards of McLaren Vale and the bold hues of ripe grapes.

Task — From startup to scale-up

Ampler’s challenge was to unify and modernize its brand as it scaled. The goal was a consistent, scalable identity that would increase awareness in new markets and support more products, as a new bike lineup was imminent.

Project Roadmap

1

Discover & Strategize

Run takeholder workshops and user research to define main rider personas

2

Brand Development & Documentation

Build a visual and verbal language aligned with rider personas

3

Digital Design & Documentation

Creat a UI design system in Figma for web, app, and on-bike display

4

Rollout

Launch the refreshed brand across campaigns, packaging, and retail

Core Stlyes

Graphical System

Results — From startup to scale-up

Ampler’s challenge was to unify and modernize its brand as it scaled. The goal was a consistent, scalable identity that would increase awareness in new markets and support more products, as a new bike lineup was imminent.

Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.Let’s Talk.