GRVL Series

Rebranding

GRVL is an international gravel cycling event series known for its strong community spirit and growing global reach. As the series expanded across regions, seasons, and formats, its visual identity required a clearer and more scalable foundation. This project proposes a redesigned brand system built to grow with the series, creating a recognizable and flexible identity for a growing global gravel culture.

Product	Scalable brand Identity for GRVL Series
Role	Brand Identity Designer
Key Skills	Brand strategy Logo & identity design Typography systems Color systems Modular visual systems Brand scalability Merchandise design
Team	Anna Saar
Client	GRVL Series

Challenge — Creating a recognizable identity that grows with the series

As a fast-growing e-bike company, Ampler Bikes needed a scalable design system that could support multiple digital touchpoints and ensure consistency, efficiency, and scalability. The goal was to create a scalable, consistent, and efficient design system that worked seamlessly across their three core products:

Project Roadmap

1

Brand Audit

Identifying what already resonated and where consistency broke

2

Core Identity Design

logo, wordmark, and scalable mockups

3

System Definition

Typography, color logic, and modular rules

4

Real-world validation

Applying the system to realistic brand touchpoints

Solution — A logo-led system built for consistency, flexibility, and personality

The new logo is centered on the people of GRVL—participants, organizers, and the entire team. It captures the event’s positive spirit, reflecting the energy and unity sparked by each person’s unique contribution as they come together to create an unforgettable experience.

Logomark— Ampler Companion App

Logomark— Ampler Companion App

Process — From brand audit to modular identity framework

When I started building Ampler's design system, Figma offered no component variants or variables. I began establishing a foundation of reusable components and created a structured design library in Figma. Later, I extended it with variants and variables as Figma evolved. The system grew into:

Primitives: colors, spacing, typography, elevation
Components: buttons, forms, navigation, cards
Patterns: layouts, bike configurator flows, app dashboards

Color — Marketing & E-commerce Website

#0E543C — Forest Green

A warm, foresty green that echoes the lush, blooming nature of summer in Steamboat Springs, Colorado.

#3e4cb4 — Lake Blue

A saturated blue inspired by the Finnish flag and the brilliant waters of Lahti’s Vesijärvi.

#771c5e — Deep Ruby

A rich purplish-red, a nod to the renowned vineyards of McLaren Vale and the bold hues of ripe grapes.

Typography — Ampler Companion App

Visual System — Ampler Companion App

Documentation — Ampler Companion App

Core Styles

Impact — A future-proof foundation for events, merchandise, and growth

For the system to work across three platforms solutions included:

Shared design principles across all surfaces
Flexible component variants
Simplified type and icon sizes for LCD

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