Ampler Bikes

Branding

Ampler creates lightweight e-bikes that merge minimalist design with smart technology. To align their digital ecosystem — from e-commerce to mobile app and on-bike interfaces — they needed a unified design system. I conducted a full design audit and developed a token- and component-based UI system, thoroughly documented in Figma to streamline collaboration between design and engineering.

Products	Design System for Web, App & LCD display
Role	Audited existing design files and identified inefficiencies, Built the system architecture in Figma from scratch, Defined naming conventions and scalable structures, Maintained documentation in Figma for cross-team alignment, Collaborated with developers to ensure accurate implementation
Skills	Design systems strategy, Figma component architecture, Token logic, Multi-platform design, Design documentation, Design–developer collaboration
Team	Ampler Design Department (Anna Skopp, Tobias Textor)
Client	Ampler Bikes

Task — Building a unified multi-platform design system

As a fast-growing e-bike company, Ampler Bikes needed a scalable design system that could support multiple digital touchpoints and ensure consistency, efficiency, and scalability. The goal was to create a scalable, consistent, and efficient design system that worked seamlessly across their three core products:

Website

E-commerce platform featuring a custom bike configurator, immersive brand storytelling, and a dedicated support hub.

App

Mobile application for adjusting bike settings, enabling theft protection, GPS tracking, and ride customization.

LCD Display

Integrated top-tube display providing real-time e-bike vitals, ride statistics, and battery insights.

Project Roadmap

1

Research

Analyzed all digital touchpoints (web, app, bike UI) and identified visual inconsistencies and UX gaps.

2

Systemization

Defined the core design elements: typography, color, spacing, and component variants.

3

Documentation

Created comprehensive Figma libraries with clear usage guidelines and example patterns.

4

Integration

Collaborated with developers to implement the system, ensured QA, and iterated on feedback.

Systematizing UI — A Foundation of Tokens, Grids, and Logic

When I started building Ampler's design system, Figma offered no component variants or variables. I began establishing a foundation of reusable components and created a structured design library in Figma. Later, I extended it with variants and variables as Figma evolved. The system grew into:

Primitives: colors, spacing, typography, elevation
Components: buttons, forms, navigation, cards
Patterns: layouts, bike configurator flows, app dashboards

Primitive & Semantic Variable Collections

amp-design-system-variables-1-primitives

Collaboration & Documentation — Aligning Design and Development in Figma

The initial documentation was fragmented across files, making consistency and handoff difficult. To align with developers, we kept documentation directly in Figma, ensuring that design and code stayed in sync without external tools. Components were structured with variants, states, and responsive behavior in mind.

Documented logic inside Figma using naming conventions
Component usage guidelines
Interaction notes (e.g. hover/pressed, active, disabled)
Real-time feedback and versioning

Design systems are not just about consistency — they’re about shared understanding. — Brad Frost

One System, Three Platforms — Web, App, and Bike UI

For the system to work across three platforms solutions included:

Shared design principles across all surfaces
Flexible component variants
Simplified type and icon sizes for LCD

Web — Marketing & E-commerce Website

Mobile App — Ampler Companion App

LCD Screen — Ampler ABC Unit

Design systems scale design across contexts — not just screens. — Nathan Curtis

Results & Reflection — A scalable design ecosystem

The final design system enabled:

Faster prototyping and iteration cycles
Clear naming conventions and hierarchy
Consistency across web, app, and bike interfaces
Improved developer–designer collaboration
Supported Ampler’s growth into new markets with a strong, cohesive brand identity

The design system became a single source of truth, supporting ongoing growth and brand scalability.

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