GRVL Series – Anna Luise Skopp

GRVL Series

Brand Identity

◉ In Progress

Art Direction

Brand Design

UI Design

The GRVL Series hosts world-class gravel cycling events in some of the most picturesque locations. The series has grown to include thousands of participants, with a focus on inclusivity, challenge, and community.

As both a gravel cyclist and a designer, I took it upon myself to enhance the visual identity of the event series, making it more cohesive, scalable, and reflective of its core values.

The task

Recognizing the Evolution of GRVL Events

As the gravel races grow in popularity, their visual identity needs to keep pace with their expanding audience and mission. The series had established a certain presence, but there was an opportunity to further enhance its appeal, cohesiveness, and scalability.

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